About us
Founded in 2021, Naia is a real estate investment and development company based in Athens, specializing in acquiring, repositioning, and enhancing assets. We manage the entire process, from identifying and acquiring properties to transforming them into residences that reflect the city's energy and provide a sense of belonging. Our approach is guided by a focus on location, selecting neighborhoods with character and potential. We plan smart, human-centered layouts that balance comfort and functionality, while maintaining interiors that feel timeless in their simplicity and attention to detail.
“In a fast-paced market, we choose to work slowly and with intention. For us, aesthetics are the core of the product. We acquire, design, and upgrade properties in Athens not to flip them, but to weave them back into the urban fabric.”
Naia is managed by Partners Noy Shay Lahat and Yair Yonas, who combine global real estate expertise with deep local insights. Our experienced operations team in Athens ensures that projects are executed efficiently and professionally, grounded in a thorough understanding of the local market and its dynamics.
The Team
Noy Shay Lahat – Managing Partner
With over a decade of experience in real estate, Noy has led large-scale projects, driven fundraising and sales, and advanced strategic initiatives. Her innovative approach includes establishing the “Pop-Up Museum,” transforming demolition sites into living art spaces, now iconic in Tel Aviv’s cultural landscape. Her expertise drives Naia's growth by building strategic partnerships and advancing new opportunities.
Yair Yonas - Managing Partner
Yair has over 15 years of experience in hospitality, technology, and real estate, overseeing complex operational systems and annual turnovers in the tens of millions. His expertise in business management, accounting, and data analysis ensures Naia operates with precision and efficiency, continually driving the company’s growth.
May Nehama – Creative & Brand Director
May is a creative consultant and art director with extensive experience in luxury hospitality, lifestyle, and real estate-led brands. She leads Naia’s creative vision, overseeing brand strategy, concept development, and interior direction. Working closely with the partners, May ensures each project reflects a strong sense of place, attention to detail, and a cohesive, timeless identity.
Jonathan Sessler - Hospitality & Experience
Jonathan is an accomplished hospitality leader with over 15 years of international experience in hotel development and operations. He specializes in bringing projects to life from concept to operation, with expertise in concept development, guest journey design, and operational strategy. Having worked with world-renowned brands from mid-scale to luxury and holding both a Bachelor’s degree and an MBA from two of the world’s top hospitality universities, Jonathan creates thoughtfully designed, high-performing hotels that deliver exceptional guest experiences and lasting value.
Jonathan is an accomplished hospitality leader with over 15 years of international experience in hotel development and operations. He specializes in bringing projects to life from concept to operation, with expertise in concept development, guest journey design, and operational strategy. Having worked with world-renowned brands from mid-scale to luxury and holding both a Bachelor’s degree and an MBA from two of the world’s top hospitality universities, Jonathan creates thoughtfully designed, high-performing hotels that deliver exceptional guest experiences and lasting value.
omer oron - graphic designer
Omer is a graphic designer and visual communication graduate based in Tel Aviv. She supports Naia’s visual identity across digital, editorial, and printed platforms, bringing a refined eye for aesthetics, composition, and storytelling. Her work helps translate the brand’s architectural and cultural vision into a consistent visual language.
